Outsourcing Market Research is a Smart Investment

Hiring a telemarketing firm to conduct your market research can be one of the best investments you make. While it is tempting to use internal staff to conduct market research calls, this is almost never a good idea.

First of all, unless you have staff working evenings and weekends, you are going to have to pay overtime, or even hire additional staff, to make calls. Why? Because a majority of market research is aimed at working adults who are easiest to reach in the evenings or on weekends. Unless your business is completely focused on B2B customers, stay-at-home parents, or seniors, daytime calls will not garner the information you require.

Conducting market research on the phone can be difficult. Many people are reluctant to take time out of their busy lives to answer questions. Even if you explain to them that it will only take a few minutes, they may still resist. Professional telemarketers are well-trained on how to deal with, and overcome, such objections.

Further, when an individual picks up a call from an unknown company, they usually jump to the conclusion that they are going to be asked to buy something. These people often believe that survey, marketing research, and sales calls are all the same thing. Again, it takes an experienced and professional telemarketer to dispel this belief before it is too late. In other words, they need to make people comfortable in the knowledge that they are not a solicitor, but only want information. Such telemarketers know how to make individuals feel as if they are doing an important service by answering these questions, as well.

Now that you know why you need a professional telemarketing firm to conduct market research, here are the many benefits of doing your marketing research via telemarketing. Telemarketing research specialists can glean the following information—in the most convenient and least time consuming manner possible—from your target audience:

1. What features do people most desire in your brand’s particular product or service?
2. Where is your target audience currently purchasing this product or service?
3. What would lure prospects away from their current vendor?
4. Does your target audience understand how your offerings differ from the competition? How important are those differences to your target audience?

Market research is a great way to obtain information as you launch a new product or service, prepare a new advertising campaign, or seek to find out why there is low interest in a particular product or service. If you want market research that gets the most accurate information from the greatest number of people, it is important to hire professionals who will do just that.