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Deciding to outsource your B2B sales appointment setting is something many companies resist. After all, nothing is more important to a business than building a strong sales funnel so it is hard to relinquish control of that task. However, building a strong sales funnel takes a great deal of time and expertise and involves more than just adding leads into your funnel.
Partnering with a quality sales appointment setting firm could be one of the smartest business decisions you make. And while many business owners feel as if it is a task they can handle internally, the fact is that it takes a lot of time and experience if you are going to do it right.
It takes an average of eight contacts per lead to close a sale but most salespeople give up after only one or two contacts. It’s not that they don’t care or that they aren’t motivated to make a sale, they simply don’t have the time. Consider how much time it takes to reach out to a single prospect two or three times. Then double or triple that number and it is easy to see how salespeople quickly become overwhelmed.
Many companies have given up on B2B sales appointment setting because they feel it is too demanding. This is unfortunate because when done correctly, appointment setting allows you to be more confident in your projects and set more ambitious sales goals to grow your business. It also allows you to increase your lead-to-prospect-to-customer conversion rates.