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How to Win Back Lost Customers Losing a customer is never a good a thing. Customer churn impacts a business in countless ways. When a business experiences customer churn revenue and profitability are reduced while marketing, lead generation and reacquisition costs increase. In spite of this, statistics show that almost 70 percent of businesses have […]
Seven Ways to Target and Connect with Prospects Targeting and connecting with prospects is crucial to any effective lead generation strategy. Implementing such a strategy involves a great deal of time and money and the success of the strategy can literally make or break a business. If you are in the market for some new […]
Many small-and medium-sized businesses fail to implement a business development strategy. Often this is because they believe their strong base of loyal customers is all they need to ensure future success. However, as almost every business learns, no matter how many customers you have today, it always pays to be looking for new ways to […]
The Importance of an Established Lead Scoring Strategy Considering how important lead generation is in the world of B2B marketing, it is surprising that almost 80 percent of B2B marketers say they have not established a solid lead scoring strategy. Lead scoring helps a business prioritize leads according to engagement and without a strategy, leads […]