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The Modern Day Cold Call In today’s digital age, calling prospects may seem like an old-fashioned method of reaching out. After all, who needs to talk when you can text, email or even communicate over social media? The truth is, if you really want to connect with prospects, however, a live conversation on the phone […]
Many marketers will tell you that B2B marketing can be much more challenging than B2C marketing. This is because B2B transactions often require more time, involve of a greater number of decision makers and require a proven return on investment. B2B marketing also is challenging because this market segment is focused on streamlining the buying […]
Why Follow-Up Calls are the Most Important Calls of All There is nothing better than finally getting an important prospect or high-level decision maker on the phone for the first time. Chances are you have rehearsed exactly what you will say in order to establish a strong rapport with this individual. While the first conversation […]
Five Myths that Derail Appointment Setting Success Appointment setting is one of the most effective ways to maximize sales efforts. Unfortunately, many people look at appointment setting as something to dread rather than an avenue to success. There are many myths that revolve around appointment setting that lead to subpar results. In order to make […]