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What is the Role of a Business Development Professional? If you are considering hiring a business development professional for your company, or if you have recently been put in charge of business development, it can be difficult to know exactly what that job entails. If you aren’t sure what the role and responsibilities of a […]
All Leads are Not Created Equal The best way to get more out of your marketing and sales efforts is by understanding the relationship between marketing qualified leads and sales qualified leads. Not all leads are created equal, and even subtle differences between them can lead to big differences in your conversion rates. Marketing Qualified […]
Understanding the Difference Between Sales and Business Development Sales, marketing and business development. They are all the same, right? Actually, no. Sales, marketing and business development are all very different tasks and it is important to know how they differ from one another so that your business is as successful as possible. While many small […]
When it Comes to Databases, Bigger Doesn’t Always Mean Better While having a large database of leads can seem like a good thing, if that database has not been scoured of outdated and useless leads, it is no better than having no leads at all. In fact, research show that U.S. businesses lose billions of […]