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What the Most Successful B2B Marketers Have in Common How do you know when customers are ready to buy a product or service you are selling? In the B2B marketing world, there are a variety of ways to measure customer interest. Successful B2B marketers have a lot in common. One thing they have in common […]
The Great B2B Telemarketing Debate: Script or No Script? For as long as telemarketers have been making B2B calls, the debate over whether or not it is better to have a script has been raging. Unfortunately, there will probably never be a clear cut winner of this debate. Those who tout the importance of scripts […]
Why Building Your Own B2B Database Makes Good Business Sense In order for B2B companies to stay competitive, they need data. Without data, companies will have a difficult time bringing current customers the products and services they need and want. They also will have a hard time converting prospects into customers. While some businesses will […]
B2B vs. B2C Lead Generation When it comes to lead generation, many companies fail to make the important distinction between B2B and B2C clients. While it’s common mistake, it’s also a costly one. Even though both are technically customers, forging relationships with individuals and companies involve different approaches. In order to ensure that you are […]