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Uniting B2B Sales and Marketing Teams One of the latest trends in B2B marketing is account-based marketing (ABM). The goal of ABM is to align a company’s marketing and sales teams. While everyone talks about the need to make sure marketing and sales departments work together to capture sales leads, this goal is not often […]
The Importance of Knowing How to Work a List Working a list for appointment setting purposes is not the most glamourous task but that doesn’t mean it isn’t vital to your bottom line. Working a list can be particularly daunting when it seems you have been making call after call with no results. Of course, […]
Sales and Lead Generation are Just Two of the Ways Telemarketing Can Benefit Businesses Telemarketing is an excellent way to grow your business while making it more efficient and profitable. After all, while digital marketing seems to get most of the attention these days, nothing can replace the importance of talking with customers and prospects […]
Can Your Business Handle a Mixed-Marketing Approach? Marketing is an ever-changing entity. At different times, different approaches will be more relevant than others. One thing marketers are beginning to realize, however, is that the integration of varied approaches is the key to any successful marketing campaign. While a mix of social media marketing, direct mail […]