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Script Writing 101 When it comes to creating the perfect prospecting sales script, experts will tell you that the first 10 seconds of that script better be compelling or you can consider your pitch a failure. When creating a telephone script for appointment setting purposes, for example, the script needs to be short and to […]
Why Social Media Won’t Replace Telemarketing In this age of social media, it might seem like the art of live conversation is no longer necessary. And while technology seems to be taking over every facet of marketing, studies show that telemarketing continues to offer an outstanding return on investment. Telemarketing is an excellent way to […]
Improving Your B2B Marketing Efforts Marketing experts will tell you that B2B telemarketing is an extremely effective tool for promoting your company’s goods and services. Unfortunately, if a business is seeing good results from their B2B telemarketing efforts there is a tendency to rest on their laurels. In order to keep ahead of the competition […]
Why Your CRM Needs to Go Mobile Gone are the days when sales reps spent most of their time chained to their desks making cold calls. In fact, in today’s sales environment many sales reps don’t even come into the office. Instead they are on the road or working from home. No matter where your […]