How Cross-Selling Increases Profits and Decreases Costs
One of the most effective ways to grow a business is by cross-selling more products or services to current clients. They know you, so the cost of cross-selling an existing client is much lower than acquiring new business. You also can expect a much higher response rate because you’ve already established a relationship with them. And since they already understand and buy into the value you offer, it’s a much shorter sales cycle!