Benefits of Telemarketing Go Far Beyond Sales

Savvy businesses owners understand that telemarketing is an essential part of their marketing and sales strategy. This is because time over time, telemarketing has proven to be one of the best ways to identify, qualify and nurture leads. After all, nothing compares to a one-on-one conversation.

Other business owners would like to integrate telemarketing into their marketing and sales efforts but are unsure of the best way to do it. While telemarketing is commonly associated with selling (and it is a great way to make sales), there are several other ways it can positively impact a business.

If you are wondering how telemarketing can make your business more successful, here are just some of the many ways it can be used to market your business to current and prospective customers:

• • Communication: Not all contact with customers and prospects should be sales related. Instead some contact should focus exclusively on relationship building. For example, if your website has been updated, you can call current and former customers and ask them to check it out. No strings attached.

• • Data collection: Telemarketing is the perfect way to gather information about the decision makers at a particular company and to find out how those decision makers use particular products or services.
  • Event registration: Marketing events are only worth the time and money if enough customers or prospects show up. Telemarketing is a great way to make sure the attendance numbers are high and that the right types of people attend.

• • Follow-up: Research has proven again and again that following up with customers after a direct mailing increases the ROI of that campaign. You also can follow up after a purchase to see if the customer is pleased with that purchase.

• • Lead Qualification: Instead of chasing and qualifying sales leads, sales people should be closing sales. Telemarketing allows salespeople to avoid the time-consuming task of lead qualification and focus on what they do best—sell.

List Scrubbing: Telemarketing is a great way to make sure that your salespeople have accurate and up-to-date information, allowing them to be much more successful since they won’t waste their valuable time on dead-end leads.

Telemarketing is an excellent way to sell products, but limiting it specifically to means you will miss out on its many other benefits.