Viewpoint Construction Software, Inc. – Leading Finance and Operations software for construction contractors Viewpoint Construction Software, Inc. boosts its marketing and sales team efficiency using Tactical TeleSolutions, Inc. lead generation/appointment setting, lead nurture, list append/cleaning and event registration services
Company
Viewpoint Construction Software, Inc. provides software solutions to manage areas of finance and operations for construction contractors in the United States and internationally. It offers general, heavy, and specialty contractor software solutions, which include accounting and human resources, project management and operations, as well as productivity and analysis modules. The company also provides managed software update/support, construction management software consulting, technical and training services. Viewpoint Construction Software, Inc. was formerly known as Bidtek, Inc. and changed its name to Viewpoint Construction Software, Inc. in May 2003. The company was founded in 1976 and is based in Portland, Oregon. Viewpoint Construction Software, Inc. operates as a subsidiary of Coaxis, Inc
Challenge
Viewpoint Construction Software, Inc. came to TTS in the Spring of 2010 with a three-fold problem. They had acquired years of customer data which had never been updated; and was in need of cleaning and appending. In addition they needed a vendor that could generate qualified sales leads, and recruit attendees for their trade shows. Part of Viewpoint Construction Software, Inc’s vendor selection criteria required that the partner could be integrated as a seamless component in their sales and marketing process, as well as their CRM and Marketing automation tools.
Solution
TTS developed a customized strategy based on Viewpoint Construction Software, Inc’s unique needs, allowing it to execute on various call lists (direct mail, webinars, trade shows, profiling, etc,), that Viewpoint Construction Software, Inc’s internal Lead Development teams were unable to handle, on top of being able to work on many different types of lists. TTS employed its unique ability to adjust processes on the fly to accommodate Viewpoint Construction Software, Inc’s new requests; enabling immediate adjustment to Viewpoint Construction Software, Inc’s changing needs.
Benefits
In addition to generating hundreds of qualified leads throughout the year, TTS also provided Viewpoint Construction Software, Inc. with valuable prospect profiles that have enabled them to be far more effective in their internal database marketing programs.