One of the most effective ways to grow a business is by selling more products or services to current clients. They know you, so the cost of cross-selling an existing client is much lower than acquiring new business. You also can expect a much higher response rate because you’ve already established a relationship with them. And since they already understand and buy into the value you offer, it’s a much shorter sales cycle!
Times are tough and sales are hard to come by. Cross-selling is a great way to increase sales without pouring a lot of money into customer acquisition.
To benefit from cross-selling, you must do it right. An article from Business 2 Community, What is Cross-Selling and How Does it Increase Customer Spending?, lists some of the best practices for cross-selling:
One of the most effective ways to grow a business is by cross-selling more products or services to current clients. They know you, so the cost of cross-selling an existing client is much lower than acquiring new business. You also can expect a much higher response rate because you’ve already established a relationship with them. And since they already understand and buy into the value you offer, it’s a much shorter sales cycle!
It would be difficult to find an organization that isn’t struggling with sales during the current pandemic. In these unprecedented times, a sales consultant may be just what your company needs to continue to meet its sales goals.