What the Most Successful B2B Marketers Have in Common

How do you know when customers are ready to buy a product or service you are selling? In the B2B marketing world, there are a variety of ways to measure customer interest.

Successful B2B marketers have a lot in common. One thing they have in common is that they employ many of the same tools to gauge customer interest in their products or services. If you are a B2B marketer, you might want to consider using these tools, as well.

What follows is a list of what the most successful B2B marketers consider to be the gold standard when it comes to B2B marketing tools and trends:

• • Lead Generation. Content marketing is considered by B2B marketers as the cornerstone of any successful marketing strategy. Content marketing has long been considered an extremely reliable method of increasing interest in a product or service and shows no signs of slowing.
  • Analytics and Data Visualization. The popularity of marketing dashboards is on the rise as B2B marketers lean toward the use of tools that give them at-a-glance views of key performance indicators for their CRM and campaign data.
  • QR Codes. Despite a surge in new mobile technology, cross-channel QR codes are still important because, among other things, these codes allow for digital tracking of non-digital marketing channels.
  • Telemarketing. Time and time again, telemarketing has proven to be an exceptional marketing tool. Telemarketing is especially effective when developing intent-targeted marketing campaigns. It also helps to drive conversion rates.
  • Brand Awareness. When B2B marketers focus on increasing awareness of their brand and improving customer experiences with their brand, profits increase—substantially.
  • Social Media Monitoring. B2B marketers who closely monitor their social media sites are able to determine with more accuracy what their customers are looking for in a product or service. Such monitoring also helps them to be more proactive if they detect customer dissatisfaction.
  • Email Service Provider (ESP) Technology. Many of the most profitable B2B companies use ESPs to manage and distribute software-based services and solutions to their customers across a wide area network from a central data center.

Marketing to other businesses can be a particularly difficult task. In order to get it right, there will likely be a great deal of trial-and-error. If there are lessons to be learned from the most successful B2B marketers, it is wise to pay attention to these lessons to improve your own B2B marketing efforts.